Optimize

A/B tests with continuous content refinement, predicted results monitoring

Ability to identify threats to network infrastructure and data privacy

Access governance, monitoring based upon user roles, levels of sensitivity, confidentiality

Analysis of customer behaviour and consumption by channel, category, timing, region, and cohort

Analysis of customer sentiment, topical priority, probability of positive action in response to personalized messaging

Analysis of full data sets to identify hidden tax risks, lift efficiency of business processes (staffing, scheduling, fulfilment)

Asset productivity, as assessed through advanced scenario planning and the use of digital twins, as measured by performance against competition, industry benchmarks, annual plans

Asset productivity, as measured by performance against competition, industry benchmarks, annual plans

Asset productivity, as measured by resource expenditure versus key performance metrics by operating unit

Asset protection efficiency, as measured by revenue/shrink reduction versus resource expenditure

Asset utilization, as measured by performance, usage, and business requirements

Assortment inventory productivity through ever-greater clustering and assortment precision

Assortment, as measured by store/site, aisle, shelf

Attribute content creation and continuous content development, revision per internal, external data sources

Basket knowledge and insight for increased efficiency of store/site merchandise assortment, allocation

Brand asset protection, as measured by real-time anomaly identification, mitigation

Buying and sourcing selection, budget and open-to-buy management: vendor reliability, quality, delivery performance, initial and sell-thru gross margin, financial stability and geopolitical risk

Campaign efficiency through real-time analysis, revision of bidding strategies, ad placements, and location-category-cohort targeting

Campaign planning and execution, through real-time analysis of advertising performance by content, medium, location, channel, touchpoint

Category revenue and margin curve planning

Check-out process for age-restricted purchases, such as alcoholic beverages

Cohort segmentation, definition

Communication of current, potential safety incidents, hazards for mitigation, intervention

Compliance management workflow, through automated processes involving marketing, legal, and compliance teams